This does not mean that you should disregard review sites. They can be very helpful.

Firstly, there are definitely some genuine review sites out there that are not driven by commission.

Secondly, most (but certainly not all) review site owners do not list companies with bad reputations. Consistently bad web hosting companies quickly get a reputation on the net among webmasters; and nothing makes someone disregard a web hosting review site more, than seeing a known ‘problem’ company with a high rating. Review site owners need credibility to continue making commissions !

Thirdly, web hosting companies that can afford to pay high commissions to review sites usually must be doing well to afford to pay those commissions. Cheap web hosting companies; or ones that are losing a lot of customers, typically cannot pay those commissions since they are pretty high due to all the competition in the marketplace.

I will explain how simple it is to see if a web hosting company has a good or bad reputation among those ‘in the know’:

First, look at a bunch of review sites and note down the companies which are consistently in the top 10 and offer the features you want (that’s worthy of another article !) and are in your price range. Then bring up Google or any other search engine and type in the name of the first web hosting provider on your list as well as the word ‘forums’. This will bring up any mentions of that web hosting company among internet message boards; where unlike review sites, most information is just people’s honest opinions. You will typically find messages posted on webmaster and other specialty sites where the users usually know what they are talking about. Although finding positive posts about the particular web hosting company you are interested in is the best outcome – its also true that no news is good news. If people are not posting messages about that web hosting company…then at least you know they don’t have a bad rep. Compared to happy customers posting positive messages, people are much more likely to post negative messages if they are disappointed in the service they received; since pissed off people like to vent !

Read through a bunch of these messages, and you’ll get a good idea of the reputation the web hosting company has. Do that for all the companies on your list; and you can feel confident that you are in a position to pick a web hosting company that really does have a good reputation.

Written by Ricco Richardson
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Are they sufficiently marketing oriented?

A web site is an important marketing tool. It is therefore essential that a web development company has adequate marketing experience and relevant qualifications. Your web site may have high-end graphics and built using superior technology but unless and until it is not in sync with your target customers needs, it is completely useless. Try and get a look at previous marketing plans, customer research surveys etc Cutting edge copy is a vital part too as it directly speaks to your target audience. Check to see if this service is available. Browse through previous projects and client testimonials. If possible, don’t hesitate to ask for references or speak to past clients.

What does your developer’s own site have to say?

An individual developer’s own web site can tell you a lot of things. Is the site regularly updated? What about the design? Does it look tasteful and uncluttered or is it messy and unappealing? The developer’s web site was most probably created by the in-house designers and they will be likely to deign yours.

How good is their portfolio?

Browse through the web developer’s portfolio. It will give you a fair idea of their talents and skill sets. Do their previous designs look appealing? Have they worked on projects similar to yours? How clear is their copy? All these will help you gauge the quality of their work.

Will they provide you with the code?

Most reputed web developers generally provide you with the web site’s code in any form. (live CD, email etc) Will the web developer in question provide you with the same? Don’t hesitate to ask.

Can you communicate directly with the developers?

Its best for you to meet the developers assigned to your project. Face to face communication is vital for optimum results as it can help you communicate your creative ideas and clear any technical doubts. It will also save any extra time involved in rework.

How efficient is customer support any good?

Customer service is an important factor to consider. Can the web development company provide customer service throughout the day? Will they answer your calls courteously and reply to all your emails promptly?

Any web development company that is appropriately and adequately skilled will be able to satisfactorily answer most of these questions and working with such a company will put all your fears to rest.

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