I like to compare our society to the Mazda’s ‘Zoom Zoom’ slogan. Everyone today is just zoom zooming all over the place. So, who wants to read your long drawn out explanation of well…anything? Or scroll left to right? Or even read out of date material? No one. Described below are reasons why and solutions to the problem.

Yes, You Can Have To Much Information

When creating your site keep it simple. No need for paragraph after paragraph, simple short sentences will do just fine. Use creative eye catchers such as:

• Customized bullets make things easy to read, reduce space and draw attention
• Numbers (1, 2, 3) do too, they lead the reader to what they want to know

Our zoom zoom society wants their information quick and easy. Lists with subheadings are extremely popular, as well as links to another page explaining a topic. Even if it explains something minor it stands alone, is easy to access, and quick to read. This keeps the scroll bar longer and the page shorter. The viewer’s eye easily gets lost in all that information and no one wants to scroll forever.

Click, Click is easier and less frustrating than skimming.

Pictures, video’s and other graphics distract when they are everywhere. They draw attention away, not too. Highlight what is important with a graphic. If that is simply your logo on every page that surely is enough.

Yes, Horizontal Scrolling Is Bad

Standard Web pages usually for Dreamweaver default are 600 (h) x 480 (w) or 640 (h) x 480 (w) and Flash defaults are 1024 (h) x 768 (w) or 550 (h) x 400 (w). These are measured in pixels, the unit of measure used for the screen. When staying inside these lines you eliminate horizontal scrolling. Website viewers already scroll vertically and don’t want to scroll horizontally. Again in our zoom zoom society that just wastes time.

If you have horizontal scrolling it is guaranteed that less than half of your viewers are choosing not to scroll over. So stay inside the lines.

Yes, Your Site Can Go Out of Date

Have you ever seen a Website that says, Last Updated: January 2007? Or How about, Last Updated: January 2004? You’ve probably seen something similar. In the Web world outdated means three to five months. Updates are important because they prove to your viewers that you care about their interest. Keep their interest by maintaining and updating your site. Don’t get carried away not everything standard has to be updated, but a few minor additions or deletions are always good.

These three features gone wrong can discourage viewers and down ratings. If you have too much information, horizontal scrolling and / or out of date information you can fix it in a flash. You can also simply avoid them completely.

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1. Do you plan on selling products on your website? Will you need a shopping cart to collect payments?

2. Do you plan on displaying articles or having a blog?

3. Do you plan on having advertising on your website?

4. Does the website design need to be interactive for site visitors?

5. Do you want to run your website through a content management system (CMS)?

6. Does the website need to include an audio or video player?

7. Would your target market appreciate a flashy design, or something simple?

Once you’ve answered those questions, it’s time to design a website for your online business. There are a few general options to consider when deciding how to design a website:

1. Hire a professional Web designer and/or Web programmer to create a custom Web design and backend system or e-commerce solution, including any necessary tools. You can find great programmers and designers at websites such as http://Elance.com and http://RentACoder.com. When you post a project on either of these services be sure not to choose a bidder just because they are the cheapest. Choose someone with a very long history of positive feedback.

2. Design a website yourself if you already have the Web design and coding skills (or take the time to learn HMTL/XHTML/CSS/PHP etc.). I only recommend this option if you are very technical and very quick. Your time is best spent on building your business not learning the details of web design — unless, of course, you want to get into the business of web design.

3. Use a pre-designed Web template from free Web template providers, or purchase a Website template. You can use Web templates as-is, or customize them to fit your needs. A great source for templates is http://TemplateMonster.com.

4. If you don’t have any experience with creating websites and you do not want to hire a designer then there is still an option for you. I like to refer to this option as a Website-In-A-Box or a Store-In-A-Box. Basically the service gives you everything you need to get your website online quickly and easily. Yes, you have to pay a little more for these services and some of them even take a percentage of every sale but your website design will not stand between you and your ultimate goal — making money online. Some examples of these services are Yahoo Small Business (http://store.yahoo.com), http://SiteBuilder.com, and http://Web.com.

No matter how you decide to design a website for your online business, make sure that the website design serves the needs of both your online business and its customers or target visitors.

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A contact form is another way to display your email address as a link. When you contact a business or website owner through a webpage instead of your own email program you are using a contact form.

If you own any type of website, adding a HTML form or a contact form will give your site interaction between you and your visitors and, in some cases, interaction between visitors.

Some of the reasons to add contact forms to your websites include:

- Joining your newsletter
- Adding comments
- Asking questions
- Filling out an application for employment
- Answering survey questions
- Joining clubs
- Answering multi-choice polls

These are just a few of the reasons you may wish to add HTML forms and contact forms to your website.

We offer you the ability to create all kinds of HTML forms online so, all you have to do is copy the form and then paste it onto the page you wish the form to be displayed. You will be able to decide how many fields you need for your HTML form, name each field, choose the size of the field, and the type of data that should be placed in the blank. You can have the contact form blend in with the colors and text of your website or, make the form stand out by choosing the color of text and background.

Choosing what information is mandatory is up to you, depending on what you need the HTML form for. If you only need an email address and first name for joining your newsletter then, that is all you have to have fields for, however, if you need to ask several questions regarding expertise for an employment application you can add all of these with multi-choice features or blank fields for the person to fill in.

Polls are often a wonderful way to get your visitors involved in all kinds of things, from political questions to favorite entertainment artists or songs. With these polls, you can post the top answers chosen by your guests, which gives them a way to interact and be involved in your website. This information can then be used to add information to your website. Example: If you wish to talk about celebrities, you can find out which celebrities are among the favorites of your guests before you begin working on the topic. This will ensure more visitors to your website to read all the gossip.

HTML forms and contact forms will be a wonderful tool that can help your business whether you need it for employment applications, taking orders, sending newsletters, or just for fun. Add a HTML form to your website today and begin watching the difference in website visitors.

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Why? Since when was web design so easy that anyone can do it? Why are some people paying tens to hundreds of thousands of dollars to develop their site and others think they can get away with developing a site for a hundred dollars and get similar results? I’ll guarantee you that the major companies who invest time and money into the web are not stupid.

I can usually tell who has a very good chance of making their website a success. They understand that their website is a constant testing ground, trying new headlines, offers and articles, helping their clients to achieve business goals. Or maybe its an internal website designed to manage members of the organization and the information flow between them. Point being, they know why they’ve built it, who’s using it and how they can make it better.

So that is the first key to selecting a Successful Web Design Company – do they understand that your website is designed to meet the objectives of your business and your clients. Do they understand its not just a promotion tool for the front page of their website. You see, I have worked with many designers, and they do get very particular about their design. Change it and all hell breaks loose. But in the world of the internet, we can measure to the nth degree whether the design is successful and this means the first design may need tweaking, or god forbid a complete work-over. You must have a web design company who can assist with your testing, and suggest practical changes that will assist your business.

One other pre-requisite to finding the right Web Design Company is obviously their portfolio. Do they have a list of websites that they have worked on across a range of industries. Can they adapt to your business and build a site that communicates your brand. I must stress here though, it is easy for all of us to get swept away by fantastic design, even though the website itself might be doing nothing for the business itself. That is why testing and flexibility is so important to your business.

Now, I could go into the technical details of what else is absolutely essential when building a website, but that is for another time. In future articles I’ll build for you a checklist of what you need to know to find the perfect web design company for you.

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